California's drought is a multinational business problem
March 6th, 2015 | posted on www.greenbiz.com
California’s drought is more than a California problem.
That point was underscored Thursday when General Mills, the Coca-Cola Company, Driscoll’s and others dependent on California supply chains joined forces with Ceres to press state lawmakers — and inhabitants — towards more urgent and innovative responses to water scarcity.
“We rely on thousands of California farmers to provide us with high quality products,” said General Mills Senior Manager of Global Sustainability Ellen Silva on a conference call announcing a Ceres-organized campaign to get private-public partnerships going to address California’s record setting water shortage.
“We’ve committed to water conservation in our operations but it goes beyond our walls. Ninety-nine percent of the water used (to make General Mills products) is outside of our operations,” Silva said. So the company needs to work with the farmers in its supply chain but also the water districts and state government, she said, to manage water resources and hedge against future scarcity.
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